I recently had a meeting with a gentleman who owns a number of motels. He just purchased an older motel and wants to use Guerrilla Marketing to turn it around. We spent some time going over his target market, niche, and talking about things he had tried in the past. The man had only recently heard of Guerrilla Marketing and told me a story that shows sometimes you can be a Guerrilla and not know it just by using a little time, energy and imagination.   more »

Guerrilla Fund Raising How to sell lots of Coupon Books, Guerrilla Style   more »