The Cartoon Network’s promotional campaign for its “Aqua Teen Hunger Force” TV show, which prompted nine bomb scares across Boston this week, is an extreme example of “Guerrilla Marketing” gone awry, marketers say. As a Certified Guerrilla Marketing Coach, I can say that what we saw in Boston was not true Guerrilla Marketing. “Guerrilla Marketing never offends people, it never frightens people, and it never breaches ethics,” said Jay Conrad Levinson, the “father of Guerrilla Marketing”   more »

When it comes to Tradeshows, there are four types of businesses that can benefit from them, and it is important that you realize which category your business falls in.   more »

How to use an 8 Million Dollar Carrot to differentiate yourself from your competition....   more »

I recently had a meeting with a gentleman who owns a number of motels. He just purchased an older motel and wants to use Guerrilla Marketing to turn it around. We spent some time going over his target market, niche, and talking about things he had tried in the past. The man had only recently heard of Guerrilla Marketing and told me a story that shows sometimes you can be a Guerrilla and not know it just by using a little time, energy and imagination.   more »

How asking one question can add to your list of Guerrilla Marketing Weapons.   more »

The 100 Guerrilla Marketing weapons are very powerful when used correctly. They can be equally powerful when used the wrong way, and you end up shooting yourself in the foot or sometimes just blows your whole leg off!   more »

“Attitude is everything” is a phrase I have heard for many years. I even use a coffee cup that has it written on it so that I see it constantly everyday. Whenever anyone talks about attitude, they refer to it from the positive standpoint..(but)   more »

"Within every setback or obstacle or disadvantage there is the seed of an equal or opposite or greater advantage or benefit." Napoleon Hill - Think and Grow Rich   more »

The book, Think and Grow Rich, was basically commissioned by Andrew Carnegie and consequently, Carnegie is mentioned a lot in it. As I re-read the book, it reminded me of when I read Carnegie’s autobiography many years ago, and there is one thing that I will always remember about it. Carnegie repeatedly said that one of the reasons for his success was that he was “always there.”   more »

Does 86,400 mean anything to you? It represents something you and everyone else in the world has completely at your disposal. Unfortunately too many people dispose of it wastefully. So, what is it? 86,400 is the number of seconds that everyone has to work with every 24 hour period. Since everyone starts each day with the same amount of time, the difference between success, failures and “also ran” is how you use that time.   more »

What about organizations that don’t have “customers” but instead have members, contributors, or donors? Whatever term used to describe this group of people, they are like customers since it is money or other resources from them that sustains the organization.   more »

Trade, the business or work in which one engages regularly, is an occupation requiring manual or mechanical skill. Science is the state of having knowledge as distinguished from ignorance or misunderstanding; something, like a technique, that may be studied or learned; knowledge, or a system of knowledge, covering general truths or the operation of general laws.   more »

One sobering fact when starting a business is that you only have a 50% chance of surviving the first year, and only 5% chance of being around after five years. According to the SBA, if twenty businesses start today, next year only ten will be around; and at the end of five years only one of the original twenty will still be in business.   more »

I used to be one who views competition as something that drives down prices, profits and takes away business. Although competition runs at various levels, every now and then I would see the occasional company that had a very unique market with no competition. Needless to say, these businesses were very successful. On the surface they seemed to have very clear sailing in a market driven by demand for their products. It really does sound pretty good, doesn’t it? But what happens if a competitor moves in; will they be mentally prepared for it?   more »

If you are using a Contact Manager or a CRM application to send e-mails or letters to groups of people, there is a detail you need to pay close attention to. You need to make sure there is a Nickname Field for each person and that you use it.   more »