Here are some terms to understand:

Trade, the business or work in which one engages regularly, is an occupation requiring manual or mechanical skill.

Science is the state of having knowledge as distinguished from ignorance or misunderstanding; something, like a technique, that may be studied or learned; knowledge, or a system of knowledge, covering general truths or the operation of general laws.

Another way to put it is the Trade approach focuses on Tactics and the Science approach focuses on Strategy then the tactics to support the strategy.

Many businesses are purely tactical and have no clear strategy or are working with a flawed strategy. Their tactics are focused on achieving a specific task and in no way support any strategy whatsoever. They have a “this is the way it is done and that’s it” approach to sales and marketing.

So as you are starting a business are you approaching sales and marketing as a science and not as a trade? This philosophical difference puts you and your business on a road different from most of your competitors and is a point of differentiation.

Everything about Guerrilla Marketing is strategic. The Guerrilla Marketing Plan and the Guerrilla Marketing Attack are built on strategy and the Guerrilla Marketing Calendar uses the tactics that support the marketing plan and the attack.