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Friday, February 2
by
Doc Pratt
on Fri 02 Feb 2007 10:53 AM EST
The Cartoon Network’s promotional campaign for its “Aqua Teen Hunger Force” TV show, which prompted nine bomb scares across Boston this week, is an extreme example of “Guerrilla Marketing” gone awry, marketers say.
As a Certified Guerrilla Marketing Coach, I can say that what we saw in Boston was not true Guerrilla Marketing. “Guerrilla Marketing never offends people, it never frightens people, and it never breaches ethics,” said Jay Conrad Levinson, the “father of Guerrilla Marketing” more »
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