Guerrilla Marketing Strategies, Tactics, Weapons, 7 Step Marketing Plans and Marketing Calendars

Boston Incident was NOT true Guerrilla Marketing

Doc Pratt — Fri, 02 Feb 2007 10:53:00 -0500

The Cartoon Network’s promotional campaign for its “Aqua Teen Hunger Force” TV show, which prompted nine bomb scares across Boston this week, is an extreme example of “Guerrilla Marketing” gone awry, marketers say. As a Certified Guerrilla Marketing Coach, I can say that what we saw in Boston was not true Guerrilla Marketing. “Guerrilla Marketing never offends people, it never frightens people, and it never breaches ethics,” said Jay Conrad Levinson, the “father of Guerrilla Marketing”

Tradeshow Walking

Doc Pratt — Wed, 17 Jan 2007 20:37:00 -0500

When it comes to Tradeshows, there are four types of businesses that can benefit from them, and it is important that you realize which category your business falls in.

Need a Fusion Marketing Partner? Become your own.

Doc Pratt — Wed, 20 Dec 2006 17:08:00 -0500

There is a dry cleaning company in East Tennessee that adds a new store every few years. They recently opened a new store in downtown Knoxville, but with a different twist.

The 8 Million Dollar Carrot

Doc Pratt — Wed, 15 Nov 2006 21:57:00 -0500

How to use an 8 Million Dollar Carrot to differentiate yourself from your competition....

Using a Shoeshine as a Guerrilla Marketing Weapon

Doc Pratt — Sat, 28 Oct 2006 11:40:00 -0400

I recently had a meeting with a gentleman who owns a number of motels. He just purchased an older motel and wants to use Guerrilla Marketing to turn it around. We spent some time going over his target market, niche, and talking about things he had tried in the past. The man had only recently heard of Guerrilla Marketing and told me a story that shows sometimes you can be a Guerrilla and not know it just by using a little time, energy and imagination.

Guerrilla Fund Raising

Doc Pratt — Wed, 25 Oct 2006 15:04:00 -0400

Guerrilla Fund Raising How to sell lots of Coupon Books, Guerrilla Style

Ask the Right Question

Doc Pratt — Thu, 07 Sep 2006 20:56:00 -0400

How asking one question can add to your list of Guerrilla Marketing Weapons.

How to shoot yourself in the foot with a Guerrilla Marketing Weapon.

Doc Pratt — Sat, 02 Sep 2006 15:06:00 -0400

The 100 Guerrilla Marketing weapons are very powerful when used correctly. They can be equally powerful when used the wrong way, and you end up shooting yourself in the foot or sometimes just blows your whole leg off!

Attitude is Everything

Doc Pratt — Tue, 15 Aug 2006 06:10:00 -0400

“Attitude is everything” is a phrase I have heard for many years. I even use a coffee cup that has it written on it so that I see it constantly everyday. Whenever anyone talks about attitude, they refer to it from the positive standpoint..(but)

Within every setback...there is the seed...

Doc Pratt — Thu, 13 Jul 2006 10:03:00 -0400

"Within every setback or obstacle or disadvantage there is the seed of an equal or opposite or greater advantage or benefit." Napoleon Hill - Think and Grow Rich

A Key to Andrew Carnegie's Success

Doc Pratt — Thu, 08 Jun 2006 08:36:00 -0400

The book, Think and Grow Rich, was basically commissioned by Andrew Carnegie and consequently, Carnegie is mentioned a lot in it. As I re-read the book, it reminded me of when I read Carnegie’s autobiography many years ago, and there is one thing that I will always remember about it. Carnegie repeatedly said that one of the reasons for his success was that he was “always there.”

The Power of Intentionality

Doc Pratt — Wed, 10 May 2006 11:07:00 -0400

Does 86,400 mean anything to you? It represents something you and everyone else in the world has completely at your disposal. Unfortunately too many people dispose of it wastefully. So, what is it? 86,400 is the number of seconds that everyone has to work with every 24 hour period. Since everyone starts each day with the same amount of time, the difference between success, failures and “also ran” is how you use that time.

Everyone has Customers, when it comes to CRM

Doc Pratt — Mon, 24 Apr 2006 18:31:00 -0400

What about organizations that don’t have “customers” but instead have members, contributors, or donors? Whatever term used to describe this group of people, they are like customers since it is money or other resources from them that sustains the organization.

What is a Guerrilla Gift Certificate?

Doc Pratt — Wed, 22 Mar 2006 15:00:00 -0500

What is a Guerrilla Certificate? It can be a certificate from any other business. I know of a music store owner who ran an ad and said he would take anyone’s gift certificates. When the customers came, many of whom were not current customers, he would gladly honor the gift certificate. He was able to introduce the new customers to his store, and also accumulate contact information. When someone uses a $25 gift certificate, since it is not like spending cash, they are more likely to increase their purchase than someone who just spent the same amount in cash. By taking other businesses’ gift certificates, he was able to expand his customer base, accumulate contact information, and increase the dollar value of each transaction. When they follow-up with the “new customers” and turn them into “repeat customers,” it doesn’t take long to figure out how valuable those certificates really are.

So what did they do with the gift certificates they took in? They used them, in some cases to buy supplies like from Wal-Mart. If you look at this from an analytical standpoint, it looks like you actually lose money, which you do. If you look at it from the lifetime value of a customer standpoint, then you see how effective this can be.

Would taking “guerrilla gift certificates” work in your business?

Use Guerrilla Marketing for starting a home based business Part 2

Doc Pratt — Thu, 23 Feb 2006 11:57:00 -0500

Trade, the business or work in which one engages regularly, is an occupation requiring manual or mechanical skill. Science is the state of having knowledge as distinguished from ignorance or misunderstanding; something, like a technique, that may be studied or learned; knowledge, or a system of knowledge, covering general truths or the operation of general laws.

Use Guerrilla Marketing for starting a home based business part 1 of 2 (or so)

Doc Pratt — Fri, 10 Feb 2006 08:50:00 -0500

One sobering fact when starting a business is that you only have a 50% chance of surviving the first year, and only 5% chance of being around after five years. According to the SBA, if twenty businesses start today, next year only ten will be around; and at the end of five years only one of the original twenty will still be in business.

Competition: Good thing or bad?

Doc Pratt — Fri, 13 Jan 2006 20:24:00 -0500

I used to be one who views competition as something that drives down prices, profits and takes away business. Although competition runs at various levels, every now and then I would see the occasional company that had a very unique market with no competition. Needless to say, these businesses were very successful. On the surface they seemed to have very clear sailing in a market driven by demand for their products. It really does sound pretty good, doesn’t it? But what happens if a competitor moves in; will they be mentally prepared for it?

Don’t Impersonalize the Personal (Part 1)

Doc Pratt — Thu, 15 Dec 2005 10:56:00 -0500

If you are using a Contact Manager or a CRM application to send e-mails or letters to groups of people, there is a detail you need to pay close attention to. You need to make sure there is a Nickname Field for each person and that you use it.

Do you have a Monkey's Fist?

Doc Pratt — Sat, 19 Nov 2005 20:33:00 -0500

A Monkeys Fist is a special knot tied on the end of rope to give it weight. It is used on ships to either dock or tie up to another ship at sea. A sailor will stand on the deck of a ship, spin it around a few times over his head so it builds up speed, and then let it fly toward its intended target. Someone on the other end would take the rope and tie the ship off or pull it in. If the person on the other end was not paying attention, he ran the risk of being flattened by it since the knot actually weighed a few pounds. The point is the Monkeys Fist is what connects to ship to this other entity. So what does this have to do with Guerrilla Marketing?

If you are going to play the game then you need to be the game.

Doc Pratt — Mon, 26 Sep 2005 15:04:00 -0400

If you are going to be in the game, you need to step up to the plate. I was recently ...

Two Powerful Words

Doc Pratt — Thu, 04 Aug 2005 20:43:00 -0400

Two words that are incredibly powerful, greatly enhance customer loyalty, yet so often go unsaid?..